Web Operations
A practical playbook for zero-downtime deployments
How preview environments, automated checks and instant rollbacks take the risk out of shipping.
Start with preview environments
A preview environment is a full copy of the site built from a single branch. Reviewers click a link instead of reading a diff.
This removes the most common source of release surprises: nobody saw the change running before it went live.
Automate the checks people forget
Type checks, unit tests, accessibility scans and link checks run on every push. A failing check blocks the merge.
- Build and type check on every commit
- Smoke tests against the preview URL
- Performance budgets for key pages
Make rollback boring
Immutable deployments let you point production back at the previous build in seconds. Rehearse it quarterly so it is muscle memory.
Need help setting this up? Our web operations team runs these pipelines day to day.